This post originally appeared on The Brandon Agency's blog here. Recently, I discussed elements of a well-optimized product page. This week, we want to talk about the most common SEO mistakes made on e-commerce websites: Crawlability Broken internal links URL structure Security Slow load speed Low word count Duplicate title tags Improperly formatted title … [Read more...] about The 9 Most Common E-Commerce SEO Mistakes
Marketing
9 Elements of an Optimized Product Page
This post originally appeared on The Brandon Agency's blog here. Looking to generate more revenue from your e-commerce website? Here, we’ll explore the following elements of an optimized product page as they relate to both SEO and conversions: Title tag H1 tag Meta description tag Description Visuals UGC Structured data markup Related products Shipping and returns … [Read more...] about 9 Elements of an Optimized Product Page
The Single Most Important Metric in Measuring the Success of Your E-Commerce Site
This post originally appeared on The Brandon Agency's blog here. Most marketers track and analyze a variety of metrics when it comes to their digital marketing efforts, especially for e-commerce. Some of the metrics are largely useless, others are very interrelated, and maybe only a few are the critical KPIs. Here, we’ll examine the most important metric of them all when … [Read more...] about The Single Most Important Metric in Measuring the Success of Your E-Commerce Site
3 Things You Can Do Today to Make Your Magento Website More SEO-Friendly
This post originally appeared on The Brandon Agency's blog here. If your e-commerce store is on Magento, then you probably already know it’s arguably the most powerful, most customizable shopping cart platform out there. The trade-off, of course, is that Magento is not very intuitive, and while it has the potential for strong technical SEO, its out-of-the-box settings are far … [Read more...] about 3 Things You Can Do Today to Make Your Magento Website More SEO-Friendly
Usability Testing – What, Why, When, Who, and How
This post originally appeared on The Brandon Agency's blog here. Usability testing is, as the name suggests, an attempt to evaluate a product’s usability, or ease of use, by seeing if its design fits the user’s natural expectations in an efficient, effective and satisfying manner. The user’s comments and “feelings” about the overall experience of using a particular product … [Read more...] about Usability Testing – What, Why, When, Who, and How
6 Reasons Why You Should Be Using an Affiliate Marketing Program (and 3 Reasons Why You Shouldn’t)
This post originally appeared on The Brandon Agency's blog here. Affiliate marketing can be an extremely cost-effective way to boost conversions by tapping into a previously undiscovered stream of warm leads, but is it a good strategy for your business? What Is Affiliate Marketing? Affiliate marketing — sometimes called performance marketing — essentially means hiring … [Read more...] about 6 Reasons Why You Should Be Using an Affiliate Marketing Program (and 3 Reasons Why You Shouldn’t)
The Case Against Keyword Rankings
Why they don't reflect SEO success, and the superior stats that do... This blog post originally appeared on The Brandon Agency's blog here. Get out the shovel and your funeral attire. Let's put keyword rankings reports down to rest forever. Clients famously love to ask, “Why am I [not] ranking on page [insert arbitrary page number] in Google for [insert arbitrary … [Read more...] about The Case Against Keyword Rankings
8 Important SEO Trends to Watch in 2018 and How to Capitalize on Them
This post originally appeared on The Brandon Agency's blog here. Search engine algorithms are constantly evolving. New ranking factors emerge, old ones drop off, and the ones in between shift in importance. As Google, Bing and the rest attempt to improve their search results and drive ad revenue, here are 8 trends – and predictions thereof – that you can expect to see over the … [Read more...] about 8 Important SEO Trends to Watch in 2018 and How to Capitalize on Them