This post originally appeared on The Brandon Agency's blog here. Looking to generate more revenue from your e-commerce website? Here, we’ll explore the following elements of an optimized product page as they relate to both SEO and conversions: Title tag H1 tag Meta description tag Description Visuals UGC Structured data markup Related products Shipping and returns … [Read more...] about 9 Elements of an Optimized Product Page
UX
Usability Testing – What, Why, When, Who, and How
This post originally appeared on The Brandon Agency's blog here. Usability testing is, as the name suggests, an attempt to evaluate a product’s usability, or ease of use, by seeing if its design fits the user’s natural expectations in an efficient, effective and satisfying manner. The user’s comments and “feelings” about the overall experience of using a particular product … [Read more...] about Usability Testing – What, Why, When, Who, and How