This post originally appeared on The Brandon Agency's blog here. Affiliate marketing can be an extremely cost-effective way to boost conversions by tapping into a previously undiscovered stream of warm leads, but is it a good strategy for your business? What Is Affiliate Marketing? Affiliate marketing — sometimes called performance marketing — essentially means hiring … [Read more...] about 6 Reasons Why You Should Be Using an Affiliate Marketing Program (and 3 Reasons Why You Shouldn’t)