This post originally appeared on The Brandon Agency's blog here. Looking to generate more revenue from your e-commerce website? Here, we’ll explore the following elements of an optimized product page as they relate to both SEO and conversions: Title tag H1 tag Meta description tag Description Visuals UGC Structured data markup Related products Shipping and returns … [Read more...] about 9 Elements of an Optimized Product Page
E-Commerce
The Single Most Important Metric in Measuring the Success of Your E-Commerce Site
This post originally appeared on The Brandon Agency's blog here. Most marketers track and analyze a variety of metrics when it comes to their digital marketing efforts, especially for e-commerce. Some of the metrics are largely useless, others are very interrelated, and maybe only a few are the critical KPIs. Here, we’ll examine the most important metric of them all when … [Read more...] about The Single Most Important Metric in Measuring the Success of Your E-Commerce Site
3 Things You Can Do Today to Make Your Magento Website More SEO-Friendly
This post originally appeared on The Brandon Agency's blog here. If your e-commerce store is on Magento, then you probably already know it’s arguably the most powerful, most customizable shopping cart platform out there. The trade-off, of course, is that Magento is not very intuitive, and while it has the potential for strong technical SEO, its out-of-the-box settings are far … [Read more...] about 3 Things You Can Do Today to Make Your Magento Website More SEO-Friendly
6 Reasons Why You Should Be Using an Affiliate Marketing Program (and 3 Reasons Why You Shouldn’t)
This post originally appeared on The Brandon Agency's blog here. Affiliate marketing can be an extremely cost-effective way to boost conversions by tapping into a previously undiscovered stream of warm leads, but is it a good strategy for your business? What Is Affiliate Marketing? Affiliate marketing — sometimes called performance marketing — essentially means hiring … [Read more...] about 6 Reasons Why You Should Be Using an Affiliate Marketing Program (and 3 Reasons Why You Shouldn’t)